BranD No.79: As Local as Possible

With the theme “As Local as Possible,” BranD 79 explores the sustainability of visual elements hidden in Chinese culture from the perspective of designers.

As the momentum of globalization slows, the vibrant energies within local cultures are coming to the forefront. Local visual elements are gradually emerging from the periphery to the center, becoming an indispensable part of design. To get rid of homogenization in the field of design, designers are keen to explore visual elements within local culture.